Here is the beach in Progreso when a cruise ship comes in. It's crazy in town for about 6 hours, then everyone gets back on the boat and goes to Cozumel, or wherever. There are tour busses that drive through town, massages on the beach, all kinds of vendors, an artisan marketplace (really good deals on hammocks) and great people watching.
Yes, he's getting his hair put in braids and beads.